soul and body

It was a normal day at the TV station, I was the sales manager, and also responsible for writing, shooting, and editing some of the station’s TV commercials. There was always plenty to do at the little non-profit station in southern New Mexico. It was the first time that I had worked at a television station, specifically a Christian programming station, having spent most of my career in mainstream radio up to that point. I still remember the day that I first walked into that station with my resume in hand, handed it across the desk to the station manager, saying, “I’m Dianne James, here’s my resume, and I’d like to work for you.” He looked at the resume and we had a good talk.

At the conclusion of that talk, he said, “Well, you’ll have to do sales in addition to other work…” I’d heard that before. I’d done that before, just not television, but I knew that if I could sell watermelons, potatoes, and radio airtime, I could sell television. Also, there was a more important purpose to this job. I didn’t know it then, but it was an opportunity to help people, and to make a difference. The money wasn’t great, since it was a non-profit, but it was also my first television job. The only other TV station I’d ever even visited was, as a young child, on my birthday when I was allowed to ring the bell on the Admiral Foghorn Show, a kind of West Texas version of Captain Kangaroo, in Odessa Texas. I didn’t mention Admiral Foghorn.

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